ECU Line, one of the global NVOCC leaders and a 100% subsidiary of Allcargo Logistics Ltd, recently announced the global rollout of its new corporate brand identity ‘ECU Worldwide’ with the tagline ‘Geography Simplified’.
ECU Worldwide Executive Chairman Shashi Kiran Shetty said, “The name ECU-Worldwide heralds the start of a new chapter. Our new identity is committed to consistently creating value for customers by providing best-in-class services across continents. The integration of new services, technology, global best practices and professional expertise shall re-define the brand experience for our stakeholders.
“This is in line with our vision to become a USD2-billion revenue organization by the year 2020 which propels us to constantly raise the bar and create a dynamic and exciting transformation for our organization.”
The rebranding, the company said, changes the perception of the organization from just being a port-to-port operator to one that can offer end-to-end services. Being a global player also allows it to offer value-added services as an integrated service provider. “The tagline ‘Geography Simplified’ shows a more product agnostic approach and complements the group’s key advantage of undisputed presence through a comprehensive network of 300+ offices located in over 160+ countries,” the company added.
Since 1988, ECU Line has set the bar for the less than-containerload (LCL) sector and has been expanding its footprint by establishing a comprehensive worldwide network of logistics professionals. To address ever-changing business demands and bridge diverse geographies, the company decided to adopt a closer knit network and a new identity: ECU Worldwide.
With the rebranding, ECU Worldwide broadened its capabilities to deliver new offerings such as full container load (FCL) and air freight.
Parent company Allcargo Logistics (ACL) is a leading integrated logistics player headquartered in India; it is India’s largest logistics company and is listed on both the Bombay Stock Exchange and National Stock Exchange. Part of the Avvashya Group, ACL services comprise global multimodal transport operations (NVOCC, LCL and FCL), pan India CFS/ICD operations, project and engineering solutions (project logistics and equipment hiring solutions), ship owning and chartering and contract logistics services.
Serving the NVOCC industry for more than 28 years now, ECU Worldwide is one of the global leaders in providing LCL services. Its expertise has resulted in an unparalleled focus on LCL shipments along with innovative and technology-driven solutions to move customer’s shipments anywhere in the world. With more than 8,500 team members globally, ECU Worldwide not only ships cargo across all continents, it offers a wide variety of value-added solutions around the core LCL product.
ECU-LINE Philippines
Bramhananda Sharma, Country Manager of ECU-LINE Philippines, for his part said, “We take pride in having a footprint in all major international ports and are well poised to serve every logistics requirements of our customers. With offices in six major locations (Manila, Laguna, Subic, Cebu, Cagayan de Oro and Davao), ECULINE Philippines offers the following services: LCL consolidation, FCL ocean forwarding, air freight forwarding, customs brokerage, pick up and delivery and domestic outport services.”
This year marks ECU LINE Philippines Inc’s 15th year. Since 2001, it has been at the forefront of consolidation services and is the market leader in import consolidation and a top five player in export consolidation, said Sharma.
“We have expanded our service offerings since then and take this opportunity to sincerely thank all our loyal global and local customers who supported us.
“On May 2, 2016 ECU LINE Philippines will be rebranded as ECU WORLWIDE Philippines Inc. Though the brand name is changing worldwide, our promise to customers remains resolute and focused. The identity of ‘ECU’; the color code and the style of logo are all imbued into the new ECU Worldwide brand, portraying that the mission and promises we have for our customers in delivering reliable services, will never change, only improved further.”
Despite all the changes, Sharma said customers can continue to benefit from seamless integration of offices, services offered globally and freight-related information from every region. The interaction at each touch point will be even better. He adds, “We are ready and eager to support our customers with all logistics support that they would require by retaining our ethos, our commitment to providing best possible service and ease of doing business with ECU WORLDWIDE Philippines. By developing capabilities and leveraging strengths of our own massive global network we are committed to redefining how our customers see us.” – PR