Southeast Asian e-commerce firm Lazada said it drew a record-breaking 1.3 billion visits to its platforms during its 11.11 (November 11) and 12.12 (December 12) shopping festivals.
Lazada, in a statement, said that after crushing the region’s 11.11 online sales records, all six countries—Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam—outperformed expectations. During 12.12, the countries rang up sales tallies that were at least 30 times more than their normal-day gross merchandise value.
For the first time, Lazada said, its last-mile delivery fleet across Southeast Asia was able to deliver more than 1 million parcels in a day. To deal with the record spike in demand this year, Lazada’s more than 100 logistics partners, including third-party shipment providers, boosted their delivery services to get purchases in customers’ hands quickly. Lazada also chartered three planes to deliver more than 200 tonnes of parcels to shoppers in Indonesia, the Philippines, and Thailand in time for the holiday season.
Further, Lazada said nine in 10 shoppers placed their orders on their Lazada mobile application, up from seven in 10 last year. This showed the meteoric rise in smartphone adoption among Southeast Asia’s fast-growing middle-class consumers, it added.
“We have come a long way from [the] time we started Online Revolution in 2012 which grew to be a successful month-long campaign and built up a massive following in Southeast Asia. The experience over the last few years allowed us to achieve phenomenal results this year. Our 11.11 one-day sale eclipsed previous records set in one month,” Lazada group chief executive officer Pierre Poignant said.
“We thank our customers, sellers, brands, logistics providers, and business partners for their continued support in making this another great year. This is just the beginning. Going into 2019, we will build on this momentum and grow the eCommerce ecosystem in Southeast Asia which will benefit everyone,” Poignant added.
This year, Lazada strengthened its relationship with sellers while building a longer-term shopping experience for consumers through entertainment, fun and interaction across Southeast Asia. In 2018, it introduced new seller friendly measures; launched Super Brand Day; launched LazMall, which boasts over 1,000 brands and thousands of product listings; and pledged to cultivate some eight million successful small and medium enterprises and entrepreneurs by 2030.
