The Philippine Ports Authority (PPA) has unveiled a new logo as part of its bid to transform itself into a more transparent, reliable, and model corporate organization.
The new logo, which was unveiled on January 29, was approved by the Office of the President through the National Historical Commission of the Philippines.
According to PPA general manager Atty. Jay Daniel Santiago, the new logo will embody PPA’s vision to provide global standards in port services.
“The new logo underpins the commitment of the PPA to highest standards with vessel operators, cargo owners, port stakeholders, safety, environment, among others,” Santiago said in a statement.
PPA said the sharp element in the logo with the pantone 655 C color is the North Star, which is a symbol not only of guidance and direction but also of stability and leadership. PPA said it denotes the authority’s firm stand to achieve its vision and mission. This element also stands for the letter “P” in PPA while creating the image of a bollard.
The sun, meanwhile, symbolizes the economic improvement and progress of the country, while the three waves stand for the waters around the three island groups in the country—Luzon, Visayas, and Mindanao.
“It has always been the government’s thrust, through the PPA, to ensure interconnectivity between the Philippine islands through port development,” PPA noted.
The blue and red circle within the star symbolizes the globe and depicts PPA’s vision “to have provided port services of global standards,” while the cargoes represent port operations, one of the basic functions of the agency.
The new logo is the third one made by the ports authority in its more than 43 years of existence. The last time the agency introduced a new logo was during the presidency of Joseph Estrada.
