U.S. logistics giant United Parcel Service (UPS) has introduced origin labeling to enable shippers to speed up transportation of goods from Asia to the U.S.

The Atlanta-headquartered supply chain company said the introduction of origin labeling capability for UPS Trade Direct Air and Ocean services allows importers and manufacturers to bypass distribution centers in the destination country by adding the final destination label to individual packages for immediate last-mile delivery.

Leveraging on the conglomerate’s global network, UPS Trade Direct tools provide consolidation of international freight, air, ocean and ground transportation, customs clearance, and direct delivery to multiple addresses within the destination country, all through a single source.

“Shifting customs regulations around the world make international e-commerce challenging,” said UPS in a statement. “This investment in our technology will help keep shippers fully compliant with destination rules and regulations.”

“Origin labeling provides greater flexibility to both importers and exporters,” it continued. “Labeling at origin reduces transit time by roughly one day and allows customers to use in-transit goods as a ‘floating warehouse’ during transoceanic voyages.”

Origin labeling is available to all UPS customers and can be monitored using Flex Global View, the company’s tracking tool for freight shipments. This service is initially available on select Asia-to-U.S. trade lanes. Further capability expansion will be rolled out in the near future according to market demand, said the company.

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